Recently in Social Networking Category



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If you think Facebook is just for connecting with family and old high school friends, you're missing out on the incredible impact this community of 300 million loyal users can have on your company. More than any other social media site, Facebook can be an incredibly powerful tool for building your business on a shoestring budget.  

Join me in the Smart Networking Inner Circle on Tuesday, April 6th at 1pm Eastern, when I'll be interviewing Dave Kerpen, CEO of theKbuzz, a social media and word of mouth marketing firm. We'll talk about how ANY BUSINESS can create a compelling Facebook presence that builds your brand, engages prospects, partners and customers, and helps you make more money.

You will learn:

  • The difference between your personal profile, public profile and a group page, and which you should use for your business
  • What types of content engage your fans and how often you should post
  • How to build your fan base 
  • The right way to respond to comments -- both positive and negative
  • How to leverage social ads without losing your shirt
  • The must-have applications you should utilize on your page
  • And much, much more!

This teleseminar is FREE for members of my Smart Networking Inner Circle group. Members also have access to the recording as well as the transcript.

Not a member yet? Learn how to get the first month for only $9.95 (new members only, please) and get access to monthly calls with top experts, monthly Q&A calls, recordings and transcripts of the calls, one-on-one laser coaching opportunities and other fabulous members-only benefits.

About Dave Kerpen

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Dave Kerpen is one of the leading experts on social media and Facebook marketing. Dave and his work have been featured on CNBC's "On the Money", ABC World News Tonight, the CBS Early Show, The New York Times, and countless blogs. This past year theKbuzz has expanded with new offices in Boston and Chicago, and new clients including Heineken, Neutrogena, Cumberland Farms, Uno Chicago Grill, Verizon, 1800Flowers.com and Stride Rite. Dave now manages the presence of over 150 brands on Facebook and other social media sites. 

Dave is proud of theKbuzz's 2008 and 2009 WOMMY Awards from the Word of Mouth Marketing Association (WOMMA) for excellence in Word of Mouth Marketing, but prouder of his two little girls at home -- Charlotte and Kate. 
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Picture 1.pngOn Tuesday, January 26th, I'll be kicking off Office Depot's 2010 Web Cafe Series with a special webinar on Maximizing Social Networking.

Launched in 2002 as part of the company's online Business Resource Center, Web Cafe is a series of FREE web-based seminars providing small business owners and other professionals with the opportunity to learn from industry experts on a variety of topics ranging from marketing and sales tools to finance and technology trends. See the schedule here.

At last count I heard that more than 6,000 people have registered for my webinar and there's still time to join in. 

Can't make it? All webinars are recorded and available in their archives

I have to give a special shout out to Nancy Michaels, the fabulous marketing maven from Grow Your Business Network who introduced me to Office Depot and will be leading the following week's webinar on 10 Marketing Ideas Under $100.


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You may be on LinkedIn, but are you really using it to its full advantage to win new business, raise your profile, and make more money?

If not, you'll want to join me on the inaugural call of my brand new Smart Networking Inner Circle coaching program where I'll be kicking off our monthly expert interview with LinkedIn expert Lewis Howes, author of: 

"LinkedWorking: Generating Success on the World's 
Largest Professional Networking Website"


Date: Thursday, August 13th 2009

Time: 8pm Eastern (5pm Pacific)

On this lively, content-packed interview we'll discuss:

  • How to position yourself on LinkedIn to capitalize on *extraordinary* opportunities
  • How to identify connections that will generate remarkable additional contacts for your business
  • What the actor Burgess Meredith (yes, The Penguin in the old Batman tv series!) can teach you about diversifying your network
  • Top 3 strategies for LinkedIn newbies 
  • How much time should you REALLY spend on LinkedIn to get the most out of it?
  • How to integrate LinkedIn with your face-to-face networking activities
  • The most UNDERUTILIZED features that could help you win more business
  • And much more!

This call is FREE for members of my Smart Networking Inner Circle coaching program.

Not a member yet? Learn how you can get a two-month trial and get access to monthly expert calls, monthly open Q&A calls, CDs of the calls, one-one-one laser coaching opportunities and other members-only benefits.

About Lewis Howes

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Lewis Howes (@lewsihowes) helps professionals and companies achieve greater return on the time they devote to LinkedIn and other social networking through his acclaimed training seminars, one-on-one coaching sessions, and corporate consulting programs. He also creates opportunities for online connections to gather face-to-face through his live "LinkedWorking" events around the country.

Learn more about Lewis at:

www.lewishowes.com --- personal website

www.sportsnetworker.com --- site that connects sports professionals in the industry and features articles from top executives in the industry

www.rippleresults.com --- partnered business that helps drive clients' businesses through internet marketing and social media

www.linkedworking.com  --- link to more information and to buy Lewis' book LinkedWorking 


CLICK here to learn more about the Smart Networking Inner Circle coaching program

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As one of the first guys to talk about online networking with the release of The Virtual Handshake in 2003, Scott Allen is someone I listen to very seriously when it comes to social media. So when he wrote 5 Reasons You Need LOTS of Twitter Followers NOW on his blog last week, I sat up and took notice.

I've always believed in growing your network organically, connecting with people with similar interests and not playing a numbers game of collecting business cards and Facebook friends. Granted I don't know all 2460 on my friends list. Only a small percentage I invited myself, and of those, most were people I knew personally while a small number were those I knew of but had never met. The Pied Piper of Facebook herself, Mari Smith, is a great example of the latter. You need to be connected to Mari if you want to learn anything about Facebook.

The rest of my friends were people who invited me to join their networks--those who had bought Smart Networking, who had heard me speak somewhere, or who saw me on other friends' lists and wanted to connect.

Twitter had been the same way; I've been growing that organically for the past year. I'd follow people whose names I knew, and would look at the profiles and tweets of those who had chosen to follow me first before deciding whether I would follow back. It was a time-consuming process that I thought kept the quality of my Twitter network high, albeit small.

Scott made a pretty compelling case for me for why it's crucial to get more followers. LOTS more followers. So I bought the special report he recommended, Brute Force Twitter, whose author Richard Bryda (@BigRichB) has nearly 78,000 followers and put it to the test.

On Friday at 9:07am ET, I had 1352 followers, exactly 48 hours later on Sunday morning, I had 2249 (a net add of 897) and as of Sunday evening as I'm writing this, I've added another 386 followers for a total of 2635, nearly double (my follower count literally keeps increasing by the minute, so by the time you read this it will probably be even higher). All of this for about 30 minutes of work each day following only some of @BigRichB's strategies.

So here's the true test...Now that my Twitter network has doubled, has the quality decreased? The surprising thing is I don't believe it has. I've gotten a lot of retweets and @replies from the new people I've added. They seem as willing to engage and support me as the people I so carefully hand-selected.

I've always preached quality over quantity when it comes to networking. Could I be wrong in the case of Twitter? Does quantity EQUAL quality? At least right now, that seems to be the case. If I ever get to 50,000 followers, you can ask me again.

If you're interested in testing this out for yourself, Rich is selling a limited number of copies of Brute Force Twitter so if building your Twitter follower base is something you think would better support your business model, for $97 this program is worth checking out. Get more info or order it here.

Oh, by the way, if you're not yet using Tweetdeck to filter your Twitter stream, you're going to want to set that up before your followers pour in.

Let me know what your experience is with this. I'm quite encouraged and amazed so far.


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Are you a coach, consultant, author or solopreneur? Do you wish more clients could find you online and come to you already primed to work with you? Then join me this week on the Smart Networking Teleseminar series when I talk with online business coach Biana Babinsky of Avocado Consulting about...


* * How to Add Social Networking to Your Marketing Plan * *


REGISTER HERE to Get Access to the Event and the mp3 Audio Recording > >

Enter your name and a valid email address, then click "Send Me the Details" to have all of the teleseminar information, and access to the mp3 audio after the call, instantly emailed to you.

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During this lively and fun teleseminar, you'll learn:
  • Why social networking is an important weapon in your marketing arsenal
  • What to look for when deciding to join a social networking site
  • How to get started and tips for using these sites effectively

And much more! The teleseminar is FREE; register below to get access to the call-in details:


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EVENT: Liz Lynch interviews online business coach Biana Babinsky

DATE: Wednesday, March 25, 2009

TIME: 8:00 PM Eastern (7:00 PM Central, 6:00 PM Mountain, 5:00 PM Pacific)

FORMAT: Join us from the comfort of your home or office. Listen via phone or the Internet through a live webcast. No special software is required, you just need a telephone OR a computer with an Internet connection. 

COST: It's FREE to attend the LIVE event! 
However, you must register to get the call-in number and webcast details.

** Note: the Interview will be recorded, so even if you can't make it live, 
register anyway to get access to the mp3 recording. 
(Audio available until 30 days after the call) **

 

About Biana Babinsky

Biana Babinsky is an online business coach, expert and author. She helps coaches, consultants, virtual assistants and other business owners get more clients online, create multiple streams of income, and succeed on their own terms. Download Biana's free report, "How to Get Clients Online" at http://www.AvocadoConsulting.com.


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About this Archive

This page is a archive of recent entries in the Social Networking category.

Smart Networking Radio is the previous category.

Success Principles is the next category.

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